Thursday, October 29, 2009

"High" Fashion

Fanny pack. Two of the most embarrassing words in the English language when put together. But how do you market these while avoiding their automatic stigma?

Call them "convertible carryalls"
Tell people they were "designed by flight attendants."

Convertible Carryall organizes days into nights with 14 separate pockets! Flight attendants designed this bag to travel lightly, yet find necessities in seconds. Carry it over your shoulder, by hand or clip it around your waist. Nylon carryall is 8 1/2" x 1" x 6"; strap adjusts to 52" long. $9.99

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