You know, I see a lot of things that provoke an initial reaction of "What the fuck?" or "That has to be a joke." Sadly, they're always real, and they always make me weep.
So, it's a relief to come across the ZeroCal, which is thankfully, a joke from Australia.
The ZeroCal is part of a diet plan where the meals contain a large proportion of foods with negative calories (cauliflower, cucumbers, celery, garlic etc.) creating a calorie deficit.
•Many high-calorie foods (like meat) are substituted with lower-calorie foods that are just as delicious (like seafood).
•The remaining calories are erased through our proprietary CalBurnKnob™ technology. This is a knob on the takeaway box that's very hard to open (see picture below) – meaning you burn off the remainder just by opening the container!
(The sad part is that I fell for it - but in my defense, I've seen so many stupid things that I expect stuff like this to eventually surface on QVC or in Harriet Carter catalog)
Thanks for the tip, Summer!