Mattrress Genie transforms your mattress into a completely adjustable bed. Just push a button on the lighted remote to raise or lower head and shoulders for reading or watching TV; ease heartburn, indigestion or snoring. Maintenance-free pump uses electricity to push air into the chamber, raising the Mattress Genie. Strong and durable construction. Works will all types of mattresses up to 18" thick. Holds up to 1,000 pounds. $99-$129.99"
Yes, finally a use for that new fangled "electricity" thing. Mattresses, as everyone knows, are very flexible. All you need is this lovely air filled vinyl bag, some electricity, and a thousand pounds to get yours to fold up at a nice, neat 45 degree angle. And because it's the "mattress genie," they can't tell you exactly what keeps the mattress from slithering off the boxspring and onto the floor.